Project title
DOZ Pharmacy
Role
Graphic Design
A series of graphics for a social media campaign for "DOZ" a known pharmacy in Poland. The graphics were made based on fruits which reflect and have similar characteristics as the supplements which were promoted.
The Idea
The main idea came from the first supplement which was a hydration supplement for older people. The grape was picked as a hero image for the visual, as this fruit is rich in water but when dried out it becomes a rasin. Refering to the skin when the body is hydrated the skin looks fresh and healthy but when dehydrated wrinkles begin to appear.
This idea was carried out relating other supplements to fruits and vegetables which have similar benefits for the human body.
